Starting with women’s tops, the feature allows shoppers to see how certain products would look on a model of their choice.
Dive Brief:
- In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start.
- Shoppers can hit products with a “Try On” badge to select a model to virtually try on tops from brands like H&M, Loft, Everlane and Anthropologie. The technology will help consumers visualize how the garments may look on people ranging from size XXS to 4XL, with different skin tones, body shapes and hair types.
- Google has also improved its shopping filters so that users can refine their search using color, style and pattern. The filters, available for tops to start, use machine learning and visual matching algorithms.
