1. Uncategorized

Brand architecture: Strategies for organizing your brand portfolio

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Brand architecture refers to the way companies organize their brand portfolio to ensure clarity, consistency, and alignment across all levels. In this article, we will go through the branded house, house of brands, and the hybrids that use a little of each. A well-structured brand architecture can help companies manage their brands effectively, differentiate themselves […]

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Beloved Brands is run by Graham Robertson, who is one of the voices of the modern brand leader. He started Beloved Brands with a desire to provide brand coaching to make brands stronger and brand leaders smarter. https://beloved-brands.com/
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