1. CPG: Food

Belvita aims to add value for convenience retailers with new PMP

Breakfast biscuit brand Belvita is introducing a new price-marked multi-pack format for its Belvita Honey & Nut flavour. As part of the brand’s aim to attract new shoppers and help add value to the category, the new Belvita Honey & Nut PMP taps into the healthier multipack space within the convenience channel and communicates value …

This story continues at Belvita aims to add value for convenience retailers with new PMP

Or just read more coverage at Talking Retail

View Original Article
https://www.talkingretail.com/
Do you like Talking Retail's articles? Follow on social!