Seventh annual Retailer Preference Index (RPI) for U.S. Grocery&body=Read%20on%20RetailWit:%0D%0Ahttps://retailwit.com/seventh-annual-retailer-preference-index-rpi-for-u-s-grocery/" target="_blank">
dunnhumby’s Retailer Preference Index (RPI) has been helping U.S. retailers and brands since 2017, by gathering insights from over 10,000 U.S. shoppers annually. The data collected helps us understand what matters most to customers when shopping at 60+ grocery retailers, and identify which retailers are well-positioned to thrive in normal and turbulent market conditions. The latest RPI, provides valuable insights to win customer preference, especially in light of the projected increase in competition in 2024. Economists predict that grocery market sales growth this year will only be between 0.5% to 1.5%, the slowest since the Great Recession of 2009.
The RPI approach is unique in that it uses a blend of financial performance and customer perception to measure Customer Preference, making it more accurate and reliable than other rankings. The report not only identifies top-performing retailers but also provides actionable insights for those who want to improve their competitive position.
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dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.
With deep heritage and expertise in retail — one of the world's most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First.
The dunnhumby Customer Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley's, L'Oreal and Monoprix. Learn more at www.dunnhumby.com.