1. Department: Adult Beverage

Gen-Z ‘mindful drinking’ indicates continuation of no and low alcohol rise

Gen Z is causing a shake up in the alcoholic and non-alcoholic universes, ushering in a new era of mindful drinking, sober curiosity and ‘dry’ venues and events, according to a Euromonitor International expert. Spiros Malandrakis, head of alcoholic drinks at the market research firm, said that Gen Z – the generation born between the …

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