1. CPG: Food

Cadbury rolls out limited edition mint Twirl

Cadbury Twirl is launching a brand-new limited-edition flavour, Twirl Mint to tap into the growing mint flavour category. The mint chocolate category is worth £66m and new flavour launches are one of the key drivers of sales within the chocolate confectionery category, especially among younger shoppers. The new addition also achieved an exceptional overall liking score …

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