Channel: D2C

Articles about direct to consumer.

  1. Channel: D2C

Big Brands Replacing Membership, Loyalty Programs With NFTs

Hang, a B2B startup, is using NFTs to innovate loyalty programs for a number of big brands. The firm’s clients include Budweiser, Bleacher Report, Pinkberry, Bonnaroo and Superfly. “For most brands at a certain scale, it’s pretty hard to offset increasing customer acquisition costs,” Hang co-founder and CEO Matt Smolin said to CNBC in a […]
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  1. Channel: D2C

APIs Drive Omnichannel Growth by Connecting Real-Time Transaction Data Across Channels

For most of the time that retailers have existed, the only option shoppers had when they wanted to buy something was to go to a physical store and purchase in person. Then came eCommerce, which added online shopping to the mix, and more recently, the emergence of the omnichannel commerce concept, which some industry players […]
3 min read
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  1. Channel: D2C

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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