Channel: D2C

Articles about direct to consumer.

  1. Channel: D2C

Sephora, Dove top CPG 2024’s Most Innovative Brands List

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
3 min read
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  1. Channel: D2C

Wegmans to Close Stores (Briefly) for Solar Eclipse Viewing

Wegmans doesn’t want its employees (or its customers for that matter) to miss what will be the last total solar eclipse visible from North America for 20 years. The supermarket retailer will close 48 stores in upstate New York and Pennsylvania that are located in the “path of totality” from 3 to 3:30 p.m. ET […]
< 1 min read
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  1. Channel: D2C

Dollar Tree to Close 600 Family Dollar Stores by August, Another 400 as Leases Expire

Dollar Tree Inc. will shutter approximately 600 Family Dollar stores in the first half of its 2024 fiscal year, which began Feb. 4, 2024. The discount retailer also plans to close an additional 370 Family Dollar stores and 30 Dollar Tree locations over the next several years as each store’s current lease expires. The retailer […]
2 min read
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  1. Channel: D2C

There Goes the Sun: Warby Parker Offers Free Glasses to Safely View Upcoming Solar Eclipse

The Great North American Solar Eclipse on April 8 will be the last total solar eclipse (when the moon comes between us and the sun) that’s visible from the contiguous U.S. for the next 20 years. Warby Parker is trying to help more people view it safely by offering free ISO-certified solar eclipse glasses at […]
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  1. Channel: D2C

Warby Parker Boosts Revenue 12% in 2023, Plans 40 New Stores this Year

In only its second full year as a public company, Warby Parker generated net revenue of $71.7 million in 2023, 12% higher than the $669.8 million generated in 2022. Additionally, the eyewear retailer increased average revenue per customer 9.3% in 2023, to $287, and boosted its number of active customers 2.5%, to 2.33 million. Warby […]
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  1. Channel: D2C

Retailing in a Time of Mass Distraction with Andrea Dorigo, Adidas Head of Global Retail

Our guest this week is Andrea Dorigo Head of Global Retail for Adidas. Andrea shares many strategic leadership lessons gleaned from his  incredibly deep and diverse experience working across a spectrum of international brands. Now he leads a network of more than 2,000 stores for one of the world’s most iconic vertically integrated brands. We […]
2 min read
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  1. Channel: D2C

Embracing Top Retail Tech Strategies for 2024

In the rapidly evolving retail landscape, 2024 is already proving to be a crucial year for retailers to improve customer acquisition and retention. Analysts report that global expenditures on digital transformation initiatives will reach $3.4 trillion by 2026, with software innovation being the driving force behind trends like immersive shopping experiences, redefining the in-store experience, […]
3 min read
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  1. Channel: D2C

The Difference Between Purpose And Value Proposition

Brand “purpose” has been all the rage in recent years. The notion of brand purpose rests on the assumption that a brand, product, or company should stand for something more important than just the functional benefits it delivers. A purpose is the reason a product or company exists and what it stands for beyond the […]
5 min read
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  1. Channel: D2C

C-Store Chain Faces Resistance From Local Advocates In Chicago

BlockCubChicago reports that attempts by upscale c-store chain Foxtrot to open a store in the city’s Andersonville neighborhood are facing resistance by locals, who argue that “saying another chain in the neighborhood would further harm local shops.” According to the story, “Besides the increasing presence of chains in Andersonville, Foxtrot’s move to open on Clark […]
2 min read
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  1. Channel: D2C

Cutting Through the Retail Technology Clutter with Brenda Witcher, VP & Principal Analyst, Forrester

We welcome Brendan Witcher, Forrestor’s VP & Principal Analyst back to the pod to get his always insightful and provocative perspectives on retailer’s priorities for 2024. He helps us separate the real from the imagined with a preview of his upcoming report on where retailers are placing their bets for the future. We start with his […]
3 min read
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  1. Channel: D2C

Warby Parker opened 11 new stores in Q3, raises full-year guidance

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Warby Parker’s third-quarter net revenue increased 14.2% year over year to $169.8 million, according to a company press release Wednesday. The direct-to-consumer vision company’s net loss improved about 27% to $17.4 million and gross margin decreased from 56.7% to 54.6%, driven in part by […]
3 min read
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  1. Channel: D2C

Understanding eCommerce Business Models: A Guide

The landscape of online retailing encompasses everything from drop-shipping and wholesaling to subscription and white-labeling, allowing entrepreneurs to choose the optimal business model to align with their brand’s vision and capabilities.    Choosing the right eCommerce business model can significantly impact a brand’s success, and it requires a comprehensive understanding of each model’s nuances. Key factors […]
6 min read
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  1. Channel: D2C

5 strategies to stand out during BFCM

Black Friday and Cyber Monday (BFCM) has been a long-standing tradition in terms of holiday shopping. Consumers have evolved so much but this tradition seems timeless.  Ever wondered how ‘Black Friday’ came into existence? Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday […]
5 min read
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  1. Channel: D2C

How Vintage Wine Estates is Uncorking New Opportunities in Alcohol Ecommerce

The adult beverage industry has been slower than most to come online. The complicated patchwork of state laws governing the sale of alcoholic beverages has been one factor, but this particular industry’s digital revolution also has been delayed by its inherent structure. “The wine industry is a very old-school business, and it’s a distributor-driven business […]
5 min read
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  1. Channel: D2C

5 Omnichannel Marketing Trends for DTC Brands

Omnichannel marketing typically involves using a combination of digital and physical channels, such as websites, social media, email, SMS, mobile apps, in-store experiences, and customer service interactions. By leveraging data and technology, brands can track customer behavior across channels, and then use this information to create more personalized and relevant experiences. Omnichannel marketing can help […]
2 min read
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  1. Channel: D2C

Next-Gen DTC: 4 Tips for the New DTC Growth Journey

It’s been more than a decade since the direct-to-consumer (DTC) business model forever changed the world of consumer brands. With an iconic cohort of industry disruptors, including Warby Parker, Casper, and Harry’s, the model paved the way for an explosion of businesses built upon direct and authentic relationships with their customers and, in some cases, […]
4 min read
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  1. Channel: D2C

How Businesses Can Use Emerging Technology To Extract Value From Social Media

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […]
5 min read
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  1. Channel: D2C

Is it Time for the Return of the Catalog?

Retailers have always been at the forefront of consumer needs. They know their markets and have adapted to meet them. From blade signs to the metaverse, retail has transformed itself over and over. But like many things, trends can be cyclical. And what used to work, then didn’t work, can ultimately work better than before. […]
4 min read
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  1. Channel: D2C

How to get repeat customers in 2023?

Is your business future ready? The e-commerce industry is continuously changing, so being up to date is crucial. In order to provide a seamless and engaging consumer experience across all touchpoints, including mobile commerce, beacon technology, and CTV advertising, the future of commerce must be fully omnichannel. Businesses must adopt a pipeline strategy, relying on […]
5 min read
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  1. Channel: D2C

Meet the TRI Q&A: Andrew Neelon

Get to know RETHINK Retail’s Top Retail Influencers through the “Meet the TRI” Q&A series! Dive in to learn about a member of the thought leader community and follow their work and insights across our content and their social channels. Hi, I’m Andrew Neelon, Founder & CEO, 1REC. Connect with me on LinkedIn! “Tell us […]
8 min read
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  1. Channel: D2C

Mobile Shopping Apps Are the Key to Winning Brand Loyalty

In case you haven’t noticed, the retail industry has been transformed by digital technology, and more and more consumers are turning to mobile shopping apps to purchase products. However, it turns out that only 33 percent of retailers currently offer this capability, according to a recent assessment of the solutions and services of 300 brands. […]
3 min read
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  1. Channel: D2C

Ranked: The Largest U.S. Corporations by Number of Employees

See this visualization first on the Voronoi app. The Largest U.S. Corporations by Number of Employees This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Revenue and profit are common measures for measuring the size of […]
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  1. Channel: D2C

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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