The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the “first-party data arms race”
The post A Gathering Storm for Digital Ad Tracking? appeared first on Practical Ecommerce.
View Original Article
Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants.
https://www.practicalecommerce.com/
Do you like Practical Ecommerce's articles? Follow on social!