1. Department: Consumer Durables

Seller says Yeezy demand grew after Adidas canceled its deal with Ye

Written by Posted on Less than 0 min read

John Mocadlo, CEO of Impossible Kicks, said that his company saw demand for Yeezy sneakers and clothing jump 30 percent in October and November last year. The spike occurred after Adidas ended of its brand partnership with Ye (formerly known as Kanye West) after the rapper made a series of antisemitic remarks in interviews and social media posts.

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