1. Holiday & Events

Halloween spending to reach $12.2B this year: NRF

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​[[“value”:”

Dive Brief

Consumers once again plan to spend a record amount on Halloween as participation in the holiday is projected to surpass pre-pandemic levels.

Published Sept. 21, 2023

Grouping of pumpkins.

A display of pumpkins. Fifty-three percent of people recently surveyed plan to decorate their homes or yards for Halloween.

olcayduzgun via Getty Images

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