1. Holiday & Events

Fragrance sees online boost during early part of holiday season: report

Written by Posted on Less than 0 min read

​[[“value”:”

Dive Brief

Online sales of prestige fragrance brands were nearly double the rate of in-store sales in the early part of Q4, according to Circana.

Published Dec. 26, 2023

By
Tatiana Walk-Morris

Perfume bottles sit on a desk with an open book.

Perfume bottles. A new Circana report suggests that consumers may spend more on fragrances in the last few weeks of the holiday shopping season.

NastyaSensei. Retrieved from Pexels.

“]] 

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