1. Channel: Ecommerce & Digital

Amazon sets a second Prime sale for October, again

Written by Posted on Less than 0 min read

​[[“value”:”

Dive Brief

Last year the e-commerce giant also upended the holiday shopping calendar with its early event.

Published Aug. 8, 2023

The word "Prime" in black lettering, and "Big Deal Days" in white lettering, against a bright blue background. "Included with a Prime membership" in smaller black letters below.

Amazon doesn’t call it “Prime Day,” but its fall deals event has a lot in common with the annual sale it has held during the summer since 2015, except during the height of the pandemic.

Courtesy of Amazon

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