1. Partnerships & Alt Profit

Walmart, Unity partner on immersive commerce

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Dive Brief

Creators will be able to sell physical items in games, virtual worlds and apps.

Published Jan. 8, 2024

By Tatiana Walk-Morris

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A Walmart storefront.

In partnership with Unity, developers will be able to sell physical items in real-time 3D experiences across over 20 platforms.

Daphne Howland/Retail Dive

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