1. Department: Adult Beverage

Thatchers Cider rise to demand for PMP

Thatchers Gold 4x440ml will be marked at £5.49 and available exclusively for the convenience and independent channels. The brand’s launch is in response to the growing demand for PMPs especially during the current cost of living crisis. Jonathan Nixon, commercial director at Thatchers Cider, said: “Price-marked packs are in demand by retailers and shoppers alike, …

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