1. Department: Consumer Durables

Nike, Hibbett launch connected loyalty membership

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Dive Brief

Two years after Nike started the experiment with Dick’s, this deal is the latest example of the brand’s efforts to deepen ties with its wholesale partners.

Published Oct. 25, 2023

The Nike "swoosh" on the side of a building, with another building seen behind it.

Nike’s New York City flagship. The retailer’s new membership offering gives shoppers various benefits and experiences when they buy Nike and Jordan products from Hibbett.

Daphne Howland/Retail Dive

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