Join us to learn more at IAB Connected Commerce Summit: Retail Reimagined on September 13th in NYC to dive deeper into the world of retail media. If you’re an IAB member, you can already download our IAB Retail Media Buyer’s Guide below.
The IAB Retail Media Committee is proud to release the IAB Retail Media Buyer’s Guide. This comprehensive guide delves into the world of retail media, showcasing its immense potential for brands and retailers alike. As the first publication from the Retail Media Committee, this guide sets the stage for future standards, insights, and resources that will shape the future of retail . . .
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The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.https://www.iab.com/
