The IAB is pleased to announce the launch of a new initiative created to standardize, modernize, and improve privacy diligence practices for the digital advertising industry.
The IAB Diligence Platform, powered by SafeGuard Privacy, is a data privacy platform that will contain a set of standardized privacy diligence questions that are specially designed for participants in the digital advertising industry. For example, the Platform will include questions that are specifically drafted for a publisher’s diligence of a Supply-Side Platform (SSP); an advertisers diligence of a demand-side platform (DSP); an SSP’s diligence of a DSP (and vice versa); and everyone’s diligence of data providers.
The diligence questions have been drafted by leading industry . . .
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The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.https://www.iab.com/
