1. Corporate Strategy

Mattel, hot off ‘Barbie’ success, hires ex-Fox, Sony exec to run TV studio

Written by Posted on Less than 0 min read

​ ​  ​[[“value”:”Mattel made a new hire to run its TV studio, the toy maker’s latest move to double down on the strategy that led to the blowout success of “Barbie.””]] 

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