1. Channel: Ecommerce & Digital

FTC says Amazon tricked millions into joining Prime

Written by Posted on Less than 0 min read

The Federal Trade Commission has sued Amazon.com, alleging that it used deceptive interface designs to trick millions into joining its Prime membership program. “Amazon used manipulative, coercive, or deceptive user-interface designs known as ‘dark patterns’ to trick consumers into enrolling in automatically-renewing Prime subscriptions,” according to the FTC. Amazon said the federal agency’s claims were…

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