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Acadia’s Kiri Masters on a New Approach to Retail Media Budget Allocation

Acadia’s Kiri Masters on a New Approach to Retail Media Budget Allocation

Acadia’s Kiri Masters shares the downsides of Return on Advertising Spend (ROAS) and findings from her new report, “Retail Media Allocation.”

Continue reading Acadia’s Kiri Masters on a New Approach to Retail Media Budget Allocation at Blog.

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