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Intentwise's articles

  1. Data & Insights
(An example of an instructional query in AMC) How do instructional queries fall short?  Let’s take an example: path to purchase.  AMC’s instructional query for path to purchase automatically removes duplicate views of the same ad format. Let’s say a customer viewed a Sponsored Products ad, then another Sponsored Products ad, and then a Sponsored […]
  1. Data & Insights
Running off-Amazon ads that drive external traffic back to your Amazon listings is probably worth the risk. When you refer back external traffic to Amazon.com, you are driving increased traffic and conversions for your entire brand—not just the single listing you are promoting.  That’s according to a new report from Amazon, highlighting the major sources […]
  1. Technology & Innovation
“ChatGPT, is it just a fad?” I have been asked this question many times in the past few days and wanted to share my perspective. We have been surrounded by AI for quite some time now, often in ways we don’t even recognize. A ubiquitous example is the auto-suggest feature when texting someone on your […]
  1. Data & Insights
All eyes were on Amazon this week as it announced its latest quarterly earnings report. As usual, there’s a lot to unpack. Here’s our take on the latest earnings report, and what it means for advertisers. In Q4 2022, net sales were up by 9% YoY on a guidance of 2 to 8%, with North […]
  1. Channel: Ecommerce & Digital
It seems like everyone is talking about Amazon Marketing Cloud lately. You might be wondering why there is so much excitement for AMC, and how you can actually use Amazon’s newest analytics tool to grow your business. Today, we’ll walk through three categories of use cases that advertisers like yourself can start implementing today.  What […]
  1. Merchandising
Whether you intend to build your own internal Amazon data infrastructure, or you’re shopping for an off-the-shelf solution like ours, here are three important lessons we’ve learned that may help guide your decision-making. Continue reading Three Lessons From Building a Data Stack on Amazon’s APIs at Intentwise Blog.
  1. Retailer Media
CCO Alan Osetek speaks with Caitlin Jondro from DXL Group about the importance of a singular customer view across retail media. Continue reading DXL Group’s Caitlin Jondro on Driving Retail Media Transformation with Analytics at Intentwise Blog.