1. Shopper & Customer

New £10m Weetabix campaign

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The so-called ‘The Weetabix Discovery’ ads are a tongue-in-cheek creative that looks at ‘scientific’ evidence between Weetabix consumption rates and consumers’ success at various activities. “One of the reasons Britain hasn’t been so great of late is because…we haven’t been eating enough Weetabix, the ‘amazing…

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Established in 2007, TalkingRetail.com brings you the latest news, analysis and information across the UK convenience and independent grocery retail sectors. Sister publication Independent Retail News is a monthly magazine for owners of independent convenience stores. Originally launched as Independent Grocer in 1981, the magazine changed its name to Independent Retail News in 1995. It provides must-have information that helps in the day-to-day running of stores and keeps readers up-to-date with the latest news and product information. The publications are brought to you by Metropolis Business Media, which also runs a number of leading annual awards events including The Retail Industry Awards, The Quality Food Awards and The Quality Drinks Awards. These prestigious ceremonies recognize the top performers across both the independent and multiple sectors, and are judged by a highly respected and influential group of independent top industry judges. https://www.talkingretail.com/
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