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A third of Britons buy mostly own-brand goods at supermarkets

New YouGov Surveys data shows that, among the British public, a third (34%) buy mostly own-brand goods, three in ten (29%) buy known brand products, and another third (34%) buy both in equal proportion. Snacks and cupboard products Consumers are evenly split as to whether they generally buy more branded butter and spreads (45%) or …

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