Retailers are no longer just product suppliers. They are lifestyle partners and entities with which consumers build relationships based on memorable experiences.
A 2021 surveyconfirms this, revealing that 66% of consumers expect more meaningful experiences from brands.
The starting point for all this and more? Retail branding.
Not only does it help attract your target audience, but it also gives you the opportunity to stand out from the competition and foster customer trust and loyalty—all while growing revenue.
For retailers withbrick-and-mortarshops, though, branding goes beyond just having a brand identity. You have to bring that identity to the shopping experience.
Shopify is the leading omni-channel commerce platform. Business owners can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over a million businesses in approximately 175 countries and is trusted by independent business owners and brands such as Unilever, Allbirds, MVMT, Kylie Cosmetics, and many more.https://www.shopify.com/blog
