Sales of items on promotion at UK supermarkets rose to 23% in the last four weeks ending 22 April, the highest level since December 2020, helped by the increased level of supermarket loyalty scheme discounts, reveals new data, released today by NIQ (previously NielsenIQ). Data from NIQ reveals that over the four-week period, most categories …
This story continues at NIQ: Promotional spend increases and 20% set to buy more groceries for the Coronation
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