1. Department: Consumer Durables

Barbie Is Turning 65, And Mattel Is Betting On A Birthday Sales Boost

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Mattel has lined up more than 40 partnerships with brands, and is teaming up with major retailers to sell 65th anniversary themed merchandise.

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Experienced Reporter with a demonstrated history of working in the news industry. Special expertise in business and retail reporting. Digital, web and web video experience. Has also worked as a copy editor and news editor. https://www.forbes.com/
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