Circana
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. https://www.circana.com/

Circana's articles

  1. Shopper & Customer

Find New Growth Spaces Using a Broad Innovation Lens

Vijoy Gopalakrishnan, SVP, Product Management, Innovation and Media, Circana It’s the holy grail for CPG manufacturers: Find the market gap and fill it with a product that resonates with consumers and is a winner for retailers. But doing this effectively requires a deep understanding of consumers’ needs and a willingness to solve them with new, […]
3 min read
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  1. Technology & Innovation

Accessible AI: Don’t Fear the Sequel

By Sara Rosenman, Analyst, Connected Intelligenceand Eddie Hold, President, Connected Intelligence Artificial intelligence has entered the scene with gusto. Over a relatively short amount of time, it has taken many forms, including text and image generation via online platforms, as well as search assistance and social media support. Now, the term appears prominently for device […]
3 min read
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  1. Data & Insights

5 Clever Ways to Make the Most of Retail Data

By James Carlson, Mid-Market Consultant and Team Leader, Circana Getting your hands on retail data is a breeze these days. The best part? It’s a game-changer for small CPG businesses, giving everyone a fair shot at success. With the right data, it’s never been easier to make smart, profitable decisions to grow your business. How […]
2 min read
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  1. Shopper & Customer

The Scoop on Dupes: Value’s Cool Factor

Dupe products have been stealing the spotlight across social media and at retail. The concept of a dupe product is nothing new in the retail world. What is different is today’s acceptance of dupes and the expansive reach of the concept. Dupes are no longer taboo, it’s now cool to be able to say you […]
2 min read
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