NRF’s holiday sales forecast is pegged for a record year, amid economic concerns

The holiday sales forecast numbers are encouraging, with NRF forecasting holiday retail sales for increase 6%-to-8% annually, coming in between $942.6 billion-to-$960.4 billion. In 2021, retail sales were up 13.5% compared to 2020, due likely to the timing of the pandemic in 2020, at $899.3 billion, setting a new all-time record. What’s more, it said that over the last 10 years, holiday retail sales have seen an average increase of 4.9%, with the caveat that pandemic-related spending over the last couple of years represented a large portion of those gains.

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