1. Department: Consumer Durables

LEGO Case Study: How to revitalize a beloved brand

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LEGO, the iconic Danish toy brand, has been inspiring creativity and imagination in children and adults alike since its inception in 1932. The company’s signature interlocking bricks have become a global phenomenon, transcending cultural and generational boundaries. However, in the early 2000s, LEGO faced significant challenges that threatened its very existence. Our LEGO case study […]

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Beloved Brands is run by Graham Robertson, who is one of the voices of the modern brand leader. He started Beloved Brands with a desire to provide brand coaching to make brands stronger and brand leaders smarter. https://beloved-brands.com/
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