Aldi has said it is on course for its biggest Christmas yet as it predicts that more than half of UK households will tuck into at least one of its food products over the festive period.
The supermarket is expecting to sell more than five million bottles of sparkling wine, including champagne and prosecco, over 43 million pigs in blankets, and more than 1,400 tonnes of sprouts in the run-up to Christmas and the New Year.
It has also predicted that customers will buy more than a million packs of smoked salmon and two million jars of cranberry sauce from its stores this year.
Julie Ashfield, managing director of buying at Aldi UK, said: “Although we’re all feeling the pinch a little more this year, that doesn’t appear to be dampening the appetites of our customers, who are shopping earlier and treating themselves a little more in the run-up to the big day.
“Whether it’s the indulgence of our Extremely Chocolatey biscuits, the festive taste of Ballycastle Mince Pies or Luxury Crackers with our premium Cheese Truckle Tower, shoppers this year are tucking into some early treats.”
In November, Aldi announced it had invested a further £12 million in cutting the prices of more than 180 Christmas products.
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