1. Department: Adult Beverage

Low on a high In Focus: No and low alcohol

The only hangover from Dry January is consumers keeping it up once the month is over. Many of the sober-curious dip their toes into these occasions and simply don’t go back. As a result, the low and no alcohol sector is now worth £2.2m in the independent convenience channel alone. Interestingly, the trend is largely …

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