1. Trends & External Forces

Whole Foods Market Forecasts Top 10 Food Trends for 2024

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Today, Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2024 in the retailer’s ninth-annual Trends predictions report. Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are all among the food trends expected to rise in popularity across the industry in the next year. Each year, the Trends Council – a collective of more than 50 Whole Foods Market tea…

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