Absolut is launching a new ready-to-drink (RTD) ‘Absolut Cocktails’ range offering a take on three popular cocktails: Passionfruit Martini, Espresso Martini and Strawberry Spritz. Launching in a convenient 250ml pre-mix can format, RTDs is the highest value-gaining category (+4.6%), and Vodka-based RTDs represent 34% of total spirit-based RTD sales in the UK. The new range …
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