1. Trends & External Forces

Prof G Markets: Epic Defeats Google, Ohtani’s Dodgers Contract, and Argentina Devalues the Peso

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Scott shares his thoughts on why Google lost Epic’s lawsuit, while Apple was able to win in a similar case. He then discusses what it means to devalue a currency, and whether or not Argentina can turn its economy around. Finally, he breaks down the largest sports contract in history, and explains what working professionals can learn from it when it comes time to negotiate compensation. 

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Scott is the Founder of L2 and a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and UC Berkeley’s Haas School of Business. Scott co-hosts the Pivot podcast with Kara Swisher. He received a B.A. from UCLA and an M.B.A. from UC Berkeley. https://scottgalloway.com/
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