Shopper Motion
hoppermotion has developed an innovative technology which provides real-time analytics and richer data on every day customer behaviour. By means of a proprietary indoor geo-positioning algorithm, BigData processing and Machine Learning analysis, Shoppermotion is able to determine behavioural patterns of consumers providing marketers with unprecedented real time information of their habits as to what are they up to. https://shoppermotion.com/blog/feed/

Shopper Motion's articles

  1. Shopper & Customer

The importance of audience segmentation in Retail Media Networks

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. By dividing their audience into smaller segments based on various characteristics, retailers can create more targeted and effective campaigns that are more likely to resonate with their desired audience. […]
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