It’s true that over the last two years, retailers have made diversity, equity, and inclusion (DEI) a top priority. Companies have committed to increasing representation across their marketing campaigns and business functions.
Yet representation and accessibility are not always synonymous with inclusion. Shoppers are “going to come from different backgrounds, have different incomes, needs, and abilities,” says Alexa Heinrich, Digital Marketer and Creator ofAccessible Social. “Itߴs important to think about [all] customers.”
Brands must ensure that DEI initiatives create an inclusive customer journey. The store experience should reflect a retailerߴs commitment to diversity, equity, and inclusion.
Shopify is the leading omni-channel commerce platform. Business owners can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over a million businesses in approximately 175 countries and is trusted by independent business owners and brands such as Unilever, Allbirds, MVMT, Kylie Cosmetics, and many more.https://www.shopify.com/blog
