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Black Swan's articles

  1. Shopper & Customer
Turn on the news, read a newspaper, browse Twitter or any other news source, and you’ll find an article or a story about the growing Cost-of-Living Crisis. Everybody’s talking about it – particularly consumers.They are beginning to feel the pinch and are expressing their concerns at rising prices across online and social platforms on a […]
  1. Department: Beverage
Hard Seltzer’s growth to $5bn sales in a little over five years has been nothing short of spectacular, but could it have been predicted? And what’s next in the rapid evolution of this fast-growing category? These are the questions we set out to answer in the following analysis. What are Hard Seltzers? Hard Seltzers are […]
  1. Department: Nonfood
If you don’t look after a pet, you likely know someone who does. With many of us spending the majority of our time staying at home due to the pandemic, pet ownership has skyrocketed, with more and more households adding these lovely new members. Indicatively, between 2015 and 2020, 40-45% of UK households owned a […]