A simple enough question with a not-so-simple answer. To be an outstanding “face” of an agency and to build strong client partnerships, you need a multitude of talents. A balance of style and substance. A blend of left- and right-brain thinking. A combination of internal and external influences. A lot is required.
There is no right or wrong answer to the question. It’s subjective. Anyone who has ever had success as a client manager or as the leader of an account team will have his or her own opinion.
This multiple-edition post captures my list of quintessential qualities and skills for your consideration.
#15: Be CONSISTENT
Once you develop all of the previously mentioned qualities and skills, you need to focus on displaying them in a consistent manner. Every day. In everything you do.
Clients are counting on you every day. You need to show them every day that they can.
Show the same passion. The same proactive nature. The same positive predisposition. The same compelling confidence. The same buttoned-up dependability and accountability. The same consultative and strategic thinking. The same leadership that makes things happen. The same effective communication and listening skills. The same inquisitive curiosity. The same fun personality.
Said simply, you need to be the same great partner on whom your clients count—every day in every way.
These are my thoughts on how companies can connect more strongly with their clients/customers, from my book Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership. I would love to hear yours.
Thanks for reading. The rest of the list will be published over the next few weeks. I hope you find it helpful.
p.s. If you’d like to connect more strongly with your target audience, I’d love to help. Please message me at [email protected] or call me at (513) 240-8383.
