Todd Sebastian
Marketing, Branding & Client Relationship Training, Consulting & Speaking. https://www.linktrainingandconsulting.com/

Todd Sebastian's articles

  1. Channel: Restaurants

Why I’m Lovin’ this Valentine’s Day Campaign from McDonald’s

Two people about to kiss. A visual you expect to see on Valentine’s Day. But not in a McDonald’s ad. So, you’re intrigued. You look closer. You’re puzzled. Then it hits you. It’s NOT two people. It’s one person about to dig into a McDonald’s hamburger. Now it makes sense. Perfect sense. Nothing else needed […]
2 min read
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  1. Partnerships & Alt Profit

What Qualities & Skills Do Great Client Managers Share? (part 15 of 16)

A simple enough question with a not-so-simple answer. To be an outstanding “face” of an agency and to build strong client partnerships, you need a multitude of talents. A balance of style and substance. A blend of left- and right-brain thinking. A combination of internal and external influences. A lot is required. There is no […]
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  1. Media & Marketing

How to Command the Repositioning of a Brand

“Even the greatest of legacies evolve or fade.” This insightful line comes from the press release announcing the re-branding of Washington’s NFL franchise. For the past two years, it was leveraging “The Washington Football Team” as its interim brand identity. The team scrapped its previous identity—the Washington Redskins, with an 87-year legacy—after years of pressure […]
3 min read
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  1. Partnerships & Alt Profit

What Qualities & Skills Do Great Client Managers Share? (part 14 of 16)

A simple enough question with a not-so-simple answer. To be an outstanding “face” of an agency and to build strong client partnerships, you need a multitude of talents. A balance of style and substance. A blend of left- and right-brain thinking. A combination of internal and external influences. A lot is required. There is no […]
2 min read
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  1. Channel: Ecommerce & Digital

What Qualities & Skills Do Great Client Managers Share? (part 13 of 16)

A simple enough question with a not-so-simple answer. To be an outstanding “face” of an agency and to build strong client partnerships, you need a multitude of talents. A balance of style and substance. A blend of left- and right-brain thinking. A combination of internal and external influences. A lot is required. There is no […]
2 min read
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  1. Media & Marketing

Exceptional Branding All Boils Down to Creating an Experience

Dried pasta should be so easy to cook and yet, somehow, that delicious al dente texture Italian restaurants so effortlessly perfect often seems to elude even the biggest pasta fans. Leave the pan boiling for 30 seconds too long or too little, and it seems you either end up with overcooked mush or a bowl […]
2 min read
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  1. Partnerships & Alt Profit

What Qualities & Skills Do Great Client Managers Share? (part 12 of 16)

A simple enough question with a not-so-simple answer. To be an outstanding “face” of an agency and to build strong client partnerships, you need a multitude of talents. A balance of style and substance. A blend of left- and right-brain thinking. A combination of internal and external influences. A lot is required. There is no […]
2 min read
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  1. Data & Insights

What is the Most Iconic Brand Icon?

A brand icon is one of the most powerful tools in the brand-building toolbox. The best brand icons are simple, distinct, and used hyper-consistently over a long period of time. Strong icons make their brands instantly and unmistakably recognizable—even in black & white applications. Nothing else is needed. Not even the brand name. There are […]
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  1. Media & Marketing

How to Kill a Strong Brand in Three Easy Steps

Columbus Crew SC are the reigning MLS champions. Merchandise sales are skyrocketing. Season ticket sales for a new stadium due to open in July are strong. The fan base is as loyal as it gets. So, don’t mess with a good thing, right? Wrong, according to the club’s ownership. It decided that now is a […]
3 min read
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  1. Channel: Mass

What is the All-Time Best Question in a Marketing Campaign?

A lot goes into crafting a great marketing line—whether it’s a headline, tagline, slogan, or campaign idea. Among many factors, it needs to be provocative. And what better way to provoke a thought and/or action than to ask a question? In my opinion, many of the best statements in marketing history have been questions. So, […]
2 min read
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  1. Media & Marketing

For the Love of Marketing, Let’s Stop Using Exclamation Points!!!

“I bet when all the punctuation marks have a party, they quietly look at exclamation point’s wife and think, that poor woman.” —Dana Gould, comedian. I love this quote because I don’t love the use of exclamation points. As Mark Twain said, “It’s like laughing at your own joke.” People don’t need to be told […]
2 min read
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  1. Data & Insights

In the History of Marketing, What is the Best Question Ever Asked?

A lot goes into crafting a great marketing line—whether it’s a headline, tagline, slogan, or campaign idea. Among many factors, it needs to be provocative. And what better way to provoke a thought and/or action than to ask a question? In my opinion, many of the best statements in marketing history have been questions. So […]
2 min read
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