Todd Sebastian's articles Corporate Strategy Why the Rule of Three Ruled out The Four Stooges Todd Sebastian • Aug 23, 2023 “I came. I saw. I conquered.” “Blood, sweat, and tears.” “Life, liberty, and the pursuit of happiness.” What do these famous phrases have in common? They follow the rule of three. It’s a neurological principle stating the brain prefers items clustered in threes more than any other number. A cluster […] Todd Sebastian August 23, 2023August 23, 2023 2 min read TargetStrategyDept. ApparelData & Insights 0 Saving Bookmark this article Bookmarked Partnerships & Alt Profit What Qualities & Skills Do Great Client Managers Share? (part 15 of 16) A simple enough question with a not-so-simple answer. To be an outstanding “face” of an agency and to build strong client partnerships, you need a multitude of talents. A balance of style and substance. A blend of left- and right-brain thinking. A combination of internal and external influences. A lot is required. There is no […] Todd Sebastian August 21, 2023August 21, 2023 2 min read PartnershipsTargetData & InsightsAmazon 0 Saving Bookmark this article Bookmarked Channel: Restaurants Does YOUR Brand Have Enough Executional Equity? (here’s a test) We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […] Todd Sebastian June 22, 2023July 13, 2023 3 min read RestaurantsTargetMarketing: BrandCoca ColaProcter & GambleMarketing: OOHInternational - North AmericaDept. GroceryConsumers 0 Saving Bookmark this article Bookmarked
Corporate Strategy Why the Rule of Three Ruled out The Four Stooges Todd Sebastian • Aug 23, 2023 “I came. I saw. I conquered.” “Blood, sweat, and tears.” “Life, liberty, and the pursuit of happiness.” What do these famous phrases have in common? They follow the rule of three. It’s a neurological principle stating the brain prefers items clustered in threes more than any other number. A cluster […] Todd Sebastian August 23, 2023August 23, 2023 2 min read TargetStrategyDept. ApparelData & Insights 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit What Qualities & Skills Do Great Client Managers Share? (part 15 of 16) A simple enough question with a not-so-simple answer. To be an outstanding “face” of an agency and to build strong client partnerships, you need a multitude of talents. A balance of style and substance. A blend of left- and right-brain thinking. A combination of internal and external influences. A lot is required. There is no […] Todd Sebastian August 21, 2023August 21, 2023 2 min read PartnershipsTargetData & InsightsAmazon 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Does YOUR Brand Have Enough Executional Equity? (here’s a test) We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […] Todd Sebastian June 22, 2023July 13, 2023 3 min read RestaurantsTargetMarketing: BrandCoca ColaProcter & GambleMarketing: OOHInternational - North AmericaDept. GroceryConsumers 0 Saving Bookmark this article Bookmarked