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Todd Sebastian's articles

  1. Corporate Strategy
​ Todd Sebastian • Aug 23, 2023 “I came. I saw. I conquered.” “Blood, sweat, and tears.” “Life, liberty, and the pursuit of happiness.” What do these famous phrases have in common? They follow the rule of three. It’s a neurological principle stating the brain prefers items clustered in threes more than any other number. A cluster […]
  1. Partnerships & Alt Profit
A simple enough question with a not-so-simple answer. To be an outstanding “face” of an agency and to build strong client partnerships, you need a multitude of talents. A balance of style and substance. A blend of left- and right-brain thinking. A combination of internal and external influences. A lot is required. There is no […]
  1. Channel: Restaurants
We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […]