1. Retail Ecosystem

How to use pop-up stores in your retail strategy

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How to use pop-up stores in your retail strategy

In Los Angeles, people queue around the block to check out French fashion brand Sézane’s pop-up store. Called Residence, the pop-up showcases Sézane’s stylish ready-to-wear and accessories collection alongside other French brands, including Bien Aimé perfumes, Ysé   Paris swimsuits and a children’s collection made in collaboration with Bobo Choses . Customers can attend special events such as bag personalization workshops and shirt embroidery. It brings a taste of the Paris retail store experience to the US market; for Sézane it is a great opportunity to gauge interest in its brand before committing to a permanent new store.

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