Did you know consumers in the US alone saved over $4.67 million through digital coupons in 2020? Coupons play a vital role in promoting a business and driving more sales in today’s digital world. Over 92% of people are actively searching for coupons and discount offers.
These numbers might seem extraordinary, but the reality is that coupons are more popular than you might have thought. Consumers save money through promos and brands get more sales, everyone wins. If you find the above stats interesting, keep reading to learn more about such interesting coupon statistics and stats in our well-designed infographic that is packed with key insights, stats, trends, and much more.
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What is a Coupon? Why Should I Look for One?
A coupon is a secret combination of letters and/or numbers that form a code that you can use to get a special discount. The way coupons work is quite simple, you just get the code, use it during the checkout, and get an instant discount on your purchase. A lot of people are in the confusion that you have to go through multiple steps to find and redeem a coupon, but it is quite simple in the digital landscape. After reading this article, you will have many reasons to actively look for a coupon before making a purchase. For instance, getting a digital coupon for online tools is one Google Search away. Sites like GrabHosts.net are offering one-click coupons that are ready to be redeemed for exciting discounts. Around 97% responded positively to a survey asking if they would prefer to look for a coupon while shopping.Key Coupon Trends in 2024
As we blend into the popular stats and facts about coupons and promos, let us first tell you about the top coupon trends in 2024. The new year started with positive results for both brands and consumers, as online coupon users spent about 24% more than regular customers. Here are a few trends that shape the digital landscape for coupon codes in 2024:Which Generation Uses The Most Coupons?
It was found that over 96% of millennial parents, the most of any age group, use coupons for shopping. Here is how the other age groups line up in this trend:- 88% of non-parent millennials use coupons
- Around 83% of the GenX look for coupons when shopping
- 64% of baby boomers search and use coupons for shopping
What Channels Are Most Effective for Coupons?
Coupon sites and applications seem to have the highest score, 47%, among all the channels used to distribute coupons. The following list shows how all the channels stand in this trend:- 45% of coupons distributed through food and grocery emails are used
- Around 44% of coupons are used through cashback and points
- 40% of consumers use coupons referred through emails
- 28%, the lowest, is the percent of retail coupons used, that are promoted via retail social platforms
Popular Coupon Statistics and Facts You Should Know in 2024
An impressive 66% of consumers would buy something with a coupon even if they hadn’t planned to buy it. This stat alone shows how effective coupons and discounts are when it comes to boosting sales. Here is a list of some mind-blowing coupon statistics and facts that you can find in our infographic.- 145.3 million adult Americans used coupons in 2021, which is almost 44% of the total population at the time
- A huge 92.3% of digital coupon users in 2023 were smartphone users
- Around 66% of people will check with an abandoned cart if they get a coupon for it
- 48% of people will skip brands that don’t offer any discounts
- 40% of consumers said they feel more clever after using/finding a coupon for shopping
- An average American household can save up to $1,465 per year by simply redeeming coupons
- The total number of digital coupons redeemed in the United States in 2021 is a whopping 337 million. This accounts for at least 1 coupon used per person!
Wrap Up
15% is considered to be the most common discount offered online, but that is not a fact. This article, however, was a comprehensive journey through real statistics and facts about coupons and discounts. We discussed the most popular stats that readers would find interesting. In doing so, we also tried to tempt you to use a coupon when shopping. It has become so much easier to use coupons these days. You make a quick Google search and find tons of options to save money on your target products. Using coupons will not only save you money but also give you more confidence in shopping for expensive quality products. We hope you learned useful insights regarding coupons and discounts that brands offer in this digital era. Our efforts are aimed at the average consumer and we hope you will save more money through coupons after reading this article.
