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Toy maker MGA Entertainment launches DTC website

The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront. Dive Brief: Toy retailer MGA Entertainment announced Tuesday the launch of The MGA Shop website as a way to bring all its top brands under one storefront. Major retailers will continue to sell merchandise from its brands L.O.L. Surprise!, Little Tikes, […]
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Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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