Marketing's articles

  1. Shopper & Customer
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, launched Pepsi Trash Talk, an interactive sustainability platform aimed at teaching consumers the ins and outs of recycling, with the help of an all-star lineup of trash talking NFL athletes. A series of mini public service announcements (PSAs) feature pro players in all their competitive glory ― taking […]
  1. Partnerships & Alt Profit
Danone’s evian water and Rothy’s announced a new partnership to repurpose evian water bottles collected this September into a limited-edition, tennis-inspired capsule collection created by Rothy’s. With a shared mission to keep plastic waste in the economy and out of nature, evian and Rothy’s will transform evian bottles collected between Aug. 30 and Sept. 12 […]
  1. CPG: Beverage
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies […]