What Consumers Expect From the Self-Checkout Experience

BERLIN, GERMANY – DECEMBER 13: A customers pays for her purchases at a self-service checkout during a store opening at the 4th Ikea chain store in Berlin Lichtenberg on December 13, 2010 in Berlin, Germany. Ikea, a Swedish furniture and household goods company now has 46th chain stores in Germany, including the newly opened one in Berlin Lichtenberg, which is the biggest one in Germany. (Photo by Andreas Rentz/Getty Images)