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My Private Brand's articles

  1. Merchandising
MPB Careers: The Home Depot – Manager Packaging Design LOCATION: Atlanta, GACATEGORY: MarketingTYPE: CorporateJOB ID: 152764 JOB DESCRIPTIONPOSITION PURPOSE The Manager, Packaging Design position will lead a team of creative agency partners that will be responsible for the design direction and execution of all private label packaging across The Home Depot enterprise. Responsibilities include initiating, […]
  1. Channel: Dollar/Value
With this year set to be a more social affair than the last, it’s time to show the kids some love with the UK extension of discount retailer Aldi’s smallest outdoor garden private brand range yet – made just for little ones Available from July 25th  through to  August12th, shoppers should be quick as with […]
  1. Data & Insights
KeHE Distributors announces it is supporting the company’s supplier community through the development of a proprietary business intelligence tool, KeHE CONNECT BI. KeHE CONNECT BI is a suite of tools for KeHE’s suppliers, created to enhance the current reporting and provide new capabilities to better serve the company’s suppliers and, indirectly, retailers throughout the nation. […]
  1. CPG: Food
What’s more fun than grabbing a mini Cone out of the freezer for a sweet, chilly thrill? As with most things, the answer is making sure that even more folks can join in on the fun. With Trader Joe’s private brand Hold The Dairy! Chocolate Mini Cones, now that fun isn’t just limited to those […]
  1. Owned Brands (Private Label)
Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Christine Gallagher of X-Rite Pantone. . MY PRIVATE BRAND TALKS IS SPONSORED BY: […]
  1. Channel: Specialty & Other
MPB Careers: Lowes Home Improvement Packaging – Opns Project Manager Job Description Job Summary: The primary purpose of this role is to coordinate and lead the packaging, signage, in-store display and other creative and marketing collateral for Lowe’s private brands. This includes responsibility for managing multiple creative and production processes and ensuring that all work […]
  1. Owned Brands (Private Label)
Innovative Chicago-based convenience store retailer Foxtrot Market announced this week its plans to grow. The retailer currently has 13 locations in Chicago, Dallas, and Washington D.C, and plan to add 50 locations over the next two years. The stores will be located in New York City, Austin, Boston, Miami, Los Angeles, and Houston. Mitch Madoff, […]
  1. Channel: Dollar/Value
Discount retailer Dollar General announced today the expansion of its private brand Believe Beauty which originally launched in 2019. The new range will be called Believe Skin and will include 11 vegan and cruelty-free products priced at $5 or less. The line was developed by Maesa and features a moisturizer, cleanser, exfoliating pads, and more. […]
  1. Department: Consumer Durables
Today, Macy’s introduced the new private brand, And Now This. The line launching in ready-to-wear and men’s categories for the fashion-forward, contemporary dresser, features effortlessly wearable elevated basics and sophisticated pieces. Made for every moment of the day and every wherever-life-takes-you decision, the brand inspires shoppers to showcase their most authentic self and celebrate unique and […]
  1. Channel: Grocery
Wakerfern and ShopRite today announced the launch of its private label, all-natural Bowl & Basket Fresh Chicken line. Whether shopping in-store or online, shoppers can now enjoy over two dozen different kinds of high-quality Bowl & Basket Fresh Chicken offerings such as breasts, thighs, fillets, wings, drumsticks. ShopRite’s launch of Bowl & Basket Fresh Chicken […]
  1. Department: Beverage
Since introducing the Winemakers Selection private brand to Walmart customers in 2018, the retailer has continued to identify new ways to bring shoppers new offerings as they explore the collection. Last year, Walmart exclusively relaunched the Winemakers Selection Classic Series, which featured a streamlined Vertex Award winning brand identity and popular varietals. Jason Fremstad, Vice […]