1. Media & Marketing

Xbox shoots for the moon with Snapchat activation amid pricing furor

Written by Posted on Less than 0 min read

The activation surrounding the release of The Outer Worlds 2 comes as the Microsoft brand weathers user backlash and retail woes.

View Original Article
Post Views: 27
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Beverage

Coke rolls out an ice cream truck to boost new orange cream flavor

Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia. View Original Article Dept. Frozen Coca Cola Post Views: 88 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. CPG & FMCG

Dove, Venus Williams support teen girls in sports with tennis-inspired soap

The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls. View Original Article Dept. HBC Partnerships Unilever Procter & Gamble Post Views: 206 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

JCPenney builds on promising brand push with ‘Back-to-It’ campaign

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits. View Original Article Holiday & Events Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Industry players unite to accelerate programmatic’s AI-driven future

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days. View Original Article AI Marketing: Digital Media Technology & Innovation Predictions and Forecasts Post Views: 34 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

American Eagle’s celebrity-led marketing turns sales growth positive

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3.  View Original Article Post Views: 21 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Retailer Media

Amplify campaign reach and avoid the retail media tax with on-the-go video advertising

How to leverage a more efficient method for your ad spend and maximize your consumer reach. View Original Article Consumers Marketing: Retail Media Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Channel: Restaurants

How Applebee’s sharper marketing turned around sales ahead of NFL season

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains. View Original Article Restaurants Executives Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

NYX teams with DraftKings for Super Bowl LIX predictions game

Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes. View Original Article Consumers Holiday & Events Post Views: 72 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. ESG

H&R Block doubles down on social marketing amid modernization push

The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance. View Original Article ESG and CSR Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Disney, Snapchat blur the lines between AR and IRL for ‘Zootopia 2’

The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that reimagines the app as “Snapcat.” View Original Article Marketing: Social Media Post Views: 18 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department: Nonfood

Amazon trumpets new AI-powered tools for marketers as costs soar

Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3.  View Original Article AI Results & Investment Strategy Technology & Innovation Government Dept. Nonfood Editor's Choice Amazon Post Views: 215 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Media & Marketing

Sociable: Assessing possible outcomes for TikTok in its final days in the US

According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.  View Original Article Marketing: Social Media TikTok Post Views: 100 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food

General Mills teams with Kelce brothers for Cereal Training Camp

The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs. View Original Article General Mills Procter & Gamble Marketing: Broadcast Post Views: 243 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Reese’s responds to Taylor Swift album news with advertising agility

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube. View Original Article Marketing: Social Media Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Restaurants

Shake Shack appoints first chief brand officer

The addition of a marketing executive is aligned with the fast-casual chain’s plan to increase its paid media ad spend to help boost sales. View Original Article Restaurants Executives Post Views: 18 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Meta streamlines AI use for brands with new business agent, creative tools

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent. View Original Article Technology & Innovation Dept. Nonfood Meta (Facebook) AI Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

3 ex-Cashmere execs seek to unlock culture’s enterprise value

Currency Advisory Group looks to operationalize culture as a strategic business function, not just a marketing layer.  View Original Article Executives Post Views: 19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth. View Original Article Executives Restaurants Post Views: 17 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Digital marketing statistics of 2025: H1 by the numbers

As CMOs struggle to plan for the future, digital video may provide hope. View Original Article Predictions and Forecasts Streaming Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Department: Nonfood

Meta touts complementary powers of video, AI in overture to brands

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping. View Original Article Dept. Nonfood Meta (Facebook) AI Executives Technology & Innovation Post Views: 33 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
Next