1. Department: Adult Beverage

WKD X expands range and launches first-ever ad campaign

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WKD X, the caffeine-containing 7% ABV sub-brand, is introducing two additional flavour variants and launching its first dedicated media campaign. Available in 500ml single cans only, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall…

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Established in 2007, TalkingRetail.com brings you the latest news, analysis and information across the UK convenience and independent grocery retail sectors. Sister publication Independent Retail News is a monthly magazine for owners of independent convenience stores. Originally launched as Independent Grocer in 1981, the magazine changed its name to Independent Retail News in 1995. It provides must-have information that helps in the day-to-day running of stores and keeps readers up-to-date with the latest news and product information. The publications are brought to you by Metropolis Business Media, which also runs a number of leading annual awards events including The Retail Industry Awards, The Quality Food Awards and The Quality Drinks Awards. These prestigious ceremonies recognize the top performers across both the independent and multiple sectors, and are judged by a highly respected and influential group of independent top industry judges. https://www.talkingretail.com/
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