1. Trends & External Forces

Will 2026 be more volatile for marketing? Here’s what the numbers say

Written by Posted on Less than 0 min read

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to Forrester.

View Original Article
Post Views: 48
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Holiday & Events

Mars gets spooky across multiple channels and brands for Halloween

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts. View Original Article Holiday & Events Mars Inc. Podcasts Post Views: 65 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Streaming widens sports marketing field: Here’s what the numbers say

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data. View Original Article Big Data Data & Insights Dept. Nonfood Dept. Toys & Games Insight Providers Marketing: Digital Media Marketing: OOH Streaming Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Department: Beverage

How Tom Holland’s nonalcoholic Bero breaks through with brand partners

Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts. View Original Article Dept. Adult Bev Dept. Beverage Health & Wellness Partnerships Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Channel: Restaurants

Pizza Hut and Tom Brady pressure quarterbacks to embrace new field call

“Pizza Before the Hut” will reward any city with free pizza if they can get their quarterback to say “pizza” immediately before “hut” during a game. View Original Article Restaurants Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

Why Liberty Mutual turned a viral ad moment into a new brand character

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has remained in the internet lexicon. View Original Article Post Views: 24 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Data & Insights

Marketing to American soccer fans: Here’s what the numbers say

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll. View Original Article Data & Insights Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

27% of CMOs remain reluctant to adopt generative AI: Gartner

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability. View Original Article AI Insight Providers Shoppers Technology & Innovation Post Views: 110 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Trends & External Forces

How brands are celebrating 250 years of America amid political polarization

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners. View Original Article Consumers Government Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.  View Original Article Dept. Dairy KraftHeinz Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Data & Insights

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs. View Original Article AI Data & Insights Marketing: Loyalty & Subscription Pricing & Promotions Shoppers Target Technology & Innovation Post Views: 45 MarketingDive Member since February […]
< 1 min read
0
  1. Channel: Home Improvement

Home Depot builds bridge to influencers with creator portal

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup. View Original Article Home Depot Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

Inside Lowe’s social-first holiday push as Gen Alpha enters the market

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network. View Original Article ESG and CSR Executives Holiday & Events Lowes Marketing: In Store Post Views: 54 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Marketers must wrestle with vanishing middle class in 2026: WARC

Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids.  View Original Article Consumers Predictions and Forecasts Post Views: 39 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Adult Beverage

Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans

Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands. View Original Article Conagra Consumers CPG: Adult Beverage Dept. Adult Bev Dept. Apparel Dept. Beverage Post Views: 34 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Technology & Innovation

Campaign Trail: Equinox uses AI to contrast fitness with digital fakery

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI. View Original Article AI Health & Wellness Technology & Innovation Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Data & Insights

The importance of quality third-party data in AI-driven personalization

AI needs fuel – why high-quality third-party data is key to smarter, real-time personalization. View Original Article AI Data & Insights Dept. Fuel Marketing: Direct & Personalization Technology & Innovation Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.  View Original Article Government Mergers Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. CPG: Food & Bev

How Doritos gets global, year-round scale with Formula 1 partnership

Kyle Gore, vice president of global marketing for Doritos, compares the brand’s efforts to what’s required for the Super Bowl — but on a much larger scale. View Original Article Government Holiday & Events PepsiCo Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

“A Girl SMR at Claire’s” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar. View Original Article Delivery ESG and CSR Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Strategy

Papa Johns changes CMOs, ramps up mass marketing amid struggles

CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops. View Original Article Executives Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next