1. Media & Marketing

Wilkinson Sword unveils new branding

The brand has introduced a new positioning – The Blade Masters since 1772 – to showcase its 250-year expertise in blades. The new brand positioning includes new packaging, new communications and a modern look. Wilkinson Sword will be using the rebrand to promote its Hydro…

This story continues at Wilkinson Sword unveils new branding

Or just read more coverage at Talking Retail

View Original Article
https://www.talkingretail.com/
Do you like Talking Retail's articles? Follow on social!